Technology right now is developing at a ridiculous speed. An obvious point, I know, but it’s something that really does catch you by surprise when you just stop a minute to think about it.
It wasn’t 15 years ago that people scoffed at the idea of touch screen phones, “We’ve seen them all before,” they said, “They were crap, they didn’t work.” Back then, though, internet phones were barely a thing either. The better phones of the day just about had internet, but unless you wanted to wait 10 minutes to try and check the football scores, they were pretty much useless.
Then think back 20 years to the days of dial-up internet, the days when your Mum made a phone call and completely busted your connection. And it was your Gran she called. And she’d be on the phone for 40 minutes. At least. The joys.
50 years ago, we didn’t even have computers. 100 years ago, no random joey had a TV. 150 years ago, we didn’t even have electric lightbulbs.
But not only do we have electricity now, we also have very good internet – it’s almost incomparable to what it was like 15 years ago. Unless you’re paying like 5 quid a month for your broadband, it’s very unlikely that it’ll be unworkable while 4G on your phone is arguably even more dependable.
Your phone, yes, your phone. Where would you be without that little geezer? Lost, probably, I know I would. Three or four years ago my phone broke over the Christmas period and I was without it for just over a week. It was just about manageable, though it was tough. But now, I really don’t think I could be without it for even a week. I’d probably find myself going out and buying a new, temporary one to guide me through the pain.
It’s kind of crazy how things sneak up on you like that, like how dependent you get on something in such a short period of time. That’s what I mean by how the speed in which technology is developing catches you by surprise.
Think about apps on your phone. Just over 11 years ago, barely anybody even knew what they were, but now few smart phone users can live without them. Just think of the laborious process you’d have to go through to log in to Facebook if you couldn’t use the app, just think about how slow and how clunky that process is of using your mobile browser to navigate through your timeline. Grim.
And the same thing’s happening in the casino and the betting industry. More and more brands are creating apps, and it’s already starting to leave behind those who aren’t.
Prospect Hall casino were one of the first to release an app into the wild, all the way back in 2014. Prospect Hall are far from the biggest name in the industry but their decision to strike even before the iron was hot looks like an inspired decision today as it puts them on a pedestal beside the likes of Paddy Power, Betfred and Betfair as true innovators of the industry. And when you browse the respective casino apps, you could make a strong case for Prospect Hall being the best of the lot.
Unfortunately, though, it’s not something that’s been prioritised by the smaller brands; Prospect Hall does seem to be a bit of an anomaly in this case. The likes of Royal Panda and Mansion do have apps, along with the aforementioned brands, but they all dwarf PH in terms of reputation (and maybe tellingly, they all have Wikipedia pages).
But this trend will surely be bucked soon. Apps, across all sectors, are the flavour of the month right now, and that’s unlikely to change any time soon, so the smaller brands really will have to make an effort to catch up in this mobile-first world. And that’s only good news for the player.
In three or four years it’s likely that every casino will offer a mobile app as a pre-requisite, probably before we even notice. And when we stop, it’ll catch us all by surprise. As usual.